Furniture purchases often stall online when customers cannot easily visualize scale, configuration, or how a piece will fit within their space. I led the creative development and campaign rollout for two initiatives designed to remove that friction.

To introduce a new velvet upholstery option for the Tivoli Cloud Sofa, I developed a social-first campaign that transformed a product update into an interactive reveal. Instead of announcing the new fabric directly, the launch centered around a “mystery slipcover” concept that invited audiences to participate in a giveaway while discovering one of the sofa’s key features: interchangeable covers.

The campaign combined product education with playful storytelling, using curiosity and audience participation to highlight the flexibility of the Tivoli system.

framed the velvet launch as a mystery reveal. Social content teased the arrival of a new slipcover without immediately revealing the material, encouraging viewers to engage with the campaign and participate in the giveaway.

This approach allowed the campaign to introduce the new velvet upholstery while also demonstrating how easily Tivoli covers can be swapped or replaced.