Mario Capasa

Creative Director,

Brand Builder

Mario Capasa is a European-inspired furniture brand known for modular systems, low-slung silhouettes, and a clean, lived-in aesthetic. I was brought on to lead its creative direction and build a visual identity that could support its evolution into a fully-formed, digitally native brand.

The challenge was to shape how the brand looked, spoke, and operated across every channel while developing a creative system that could keep pace with growth. I built the core identity from the ground up, defined the visual language and voice, and developed brand materials that ranged from seasonal catalogs to multi-platform campaigns.

The role demanded creative authorship as well as operational fluency. I worked across teams to align messaging and visuals, led the development of brand assets from concept through production, and ensured that every piece of content served both the brand’s aesthetic values and its commercial goals.