CitizenM Hotels

I was brought on to create original photo and video content supporting the launch of new CitizenM locations across Los Angeles, San Francisco, Miami, Austin, Chicago, and Washington DC. I directed, shot, and edited branded visuals designed to introduce each property through a local lens while staying aligned with CitizenM’s global identity.

The work spanned launch campaigns, social media, editorial placements, and digital marketing. My content contributed to some of the brand’s highest-performing launch engagement on Instagram and supported record pre-bookings in multiple markets. Following CitizenM’s acquisition by Marriott, I continued working with the brand as a trusted creative supplier.