Mario Capasa is a European-inspired furniture brand known for modular systems, low-slung silhouettes, and a clean, lived-in aesthetic. I was brought on to lead its creative direction and build a visual identity that could support its evolution into a fully-formed, digitally native brand.
The challenge was to shape how the brand looked, spoke, and operated across every channel while developing a creative system that could keep pace with growth. I built the core identity from the ground up, defined the visual language and voice, and developed brand materials that ranged from seasonal catalogs to multi-platform campaigns.
The role demanded creative authorship as well as operational fluency. I worked across teams to align messaging and visuals, led the development of brand assets from concept through production, and ensured that every piece of content served both the brand’s aesthetic values and its commercial goals.
Expertises
Services
Director of Photography, Story Development, Post-Production Support: Directed and operated all gimbal-stabilized camera work on a multi-day, multi-location shoot with a 16-person cast. Led cinematography across a four-camera setup including on-talent action footage, contributed to story development and shot listing, and collaborated on editing and final color grade.
Colorist, Edit Consultant: Joined in postproduction as colorist and editing consultant; contributed to final delivery for Palm Springs and LA Shorts festivals.
Editor, Colorist, VFX Coordinator: Oversaw editing and color for this branded fashion short; coordinated VFX teams to achieve final delivery
Camera Operator, Drone Pilot: Shot both handheld and aerial footage for this Dais Records release; distributed across YouTube and streaming platforms.
Director of Photography, Co-Director: Led visual execution and co-directed the shoot; managed multi-camera team and lighting for social and YouTube release.
Creative Director, DoP, Editor, Sound Designer, Colorist: Commissioned by estate management and Compass to lead concept, production, and delivery of this luxury property film for high-profile buyers and official listings.
