At Mario Capasa, I direct the brand’s visual identity and oversee full-cycle content production from campaign ideation to final delivery. I lead photography, video, graphic design, and digital asset creation across platforms. My work has supported major brand milestones including the launch of showrooms in Los Angeles and Las Vegas and the development of a high-performance content system for social, web, email, and print. I also manage strategy for influencer partnerships, digital advertising, and seasonal promotions to ensure all creative supports growth, retention, and recognition in the luxury furniture space.