I was hired by CitizenM to create original media for the launch of new hotel locations in Los Angeles, San Francisco, Miami, Austin, Chicago, and Washington DC. I directed, shot, and edited photo and video content for use across global marketing, social media, and editorial—capturing each city’s culture through branded storytelling and stylized visuals. My work helped shape how CitizenM introduced itself to new markets, blending the brand’s irreverent voice with local character. After CitizenM’s acquisition by Marriott, I continued working with the brand as a trusted creative supplier.

Campaigns featuring my content drove some of the brand’s highest-performing launch engagement across Instagram and contributed to record pre-bookings in multiple cities.