Château Plaisance
Campaign Direction,
Film Production
A Full Campaign for One of Southern California’s Most Extraordinary Estates
Château Plaisance is a once-in-a-generation property – a French-inspired estate within Sherwood Country Club in Thousand Oaks, set on nearly three acres of formal gardens, grand interiors, statuary, a reflection pond, and views of the Santa Monica Mountains. I was brought in by listing agent Sher Toor of Compass Real Estate to build the full creative campaign around it.
What started as a primary film became something larger – a coordinated body of work spanning cinematic property films, interview-driven location content, and live event coverage for an exclusive private showing. Each piece was designed to work on its own while building the same story: scale, rarity, and lifestyle.
Expertises
Services
The Campaign
Creative Direction
Cinematography
Direction
Editing
(Stage 1)
Cinematic Introduction
The primary film was designed to establish the tone and scale of the estate through visual storytelling rather than narration. The approach prioritized space, light, and movement – letting the architecture and landscape carry the emotional weight while building an atmosphere that felt immersive rather than purely informational. Shot across multiple setups including drone aerials, the film became the hero asset for the listing campaign.
(Stage 2)
Location & Story
Direction
Cinematography
Interview Direction
Multi-Cam Production
Editing
A secondary piece expanded the story beyond the property itself, situating the estate within its surrounding environment and lifestyle context. Shot in an interview-driven format with supporting visuals of the estate and surrounding area, the piece featured the listing agent and a local subject matter expert, combining structured dialogue with visual storytelling to communicate the community, location, and lifestyle dimension of the property.
The Book
Some things deserve to be held
Alongside the film campaign, a printed estate book was also created for Château Plaisance – a physical piece of literature built for direct outreach to high-profile prospects, distribution at the private showing event, and use by Compass and the listing agent in ongoing promotion of the property.
The booklet combines property photography, architectural detail, and original copywriting into something that functions less like a listing document and more like an introduction to a world. Cover design, interior layout, typography, and copy were all handled in-house as part of the broader campaign.
At this price point and with this buyer profile, the physical piece matters. Something well-designed that arrives in the right hands does work that a digital campaign can’t replicate.
(Stage 3)
By Invite Only
A private, invitation-only showing of the estate was held on-site for a curated group of high-profile prospective clients. The property was activated as a full experiential environment – live music, catering, and brand partnerships with Lamborghini and Rolls-Royce, whose latest models were on display throughout the grounds.
I led all photo and video coverage of the event, working with a second camera operator to ensure comprehensive documentation across the property. The focus was on atmosphere, interaction, and the experience of the space in use – capturing the estate as a place to live rather than just a place to buy.
Production
The project spanned multiple phases from late 2024 through mid-2025, adapting production approach across controlled shoots, structured interviews, and live event conditions. All phases involved multi-camera setups and drone aerials. The event coverage required bringing in a second camera operator to achieve comprehensive coverage within the constraints of a live, time-limited environment.
I operated as the primary creative and production lead across all phases, responsible for creative direction, cinematography, interview direction, shot planning, editing, and final delivery.
Creative Director • Director of Photography • Editor • Compass Real Estate
Chateau Plaisance was produced for Compass Real Estate. All client identities remain confidential
Personal Work
Personal Work
Big Texas Ent. – Fashion & Portrait
Big Texas Ent. – Fashion & Portrait
Mario Capasa – Brand Built from Scratch
