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  • Portfolio
    • Art Direction – Mario Capasa
    • CitizenM Project
    • Recent Videos
  • Instagram

Mario

Capasa

Art Director & Brand Manager

At Mario Capasa, I lead the creative development of the brand’s visual identity, personally producing or overseeing all photography, videography, and graphic content to support its rapid growth. From launching the company’s first physical showrooms in Los Angeles and Las Vegas to creating high-impact assets for social, web, email, marketing, and print, I oversee and execute full-cycle content that elevates brand perception and drives engagement. My role spans campaign strategy, digital asset management, influencer partnerships, social advertising, email marketing, and seasonal promotions—resulting in a cohesive, performance-driven content ecosystem that positions Mario Capasa as a rising name in luxury interiors.

Advertising - 360 Campaign Management

I oversee the creative development and execution of paid ad campaigns across social and digital platforms, producing all visual assets in-house—from concepting and storyboarding to shooting, editing, and final delivery. With a strong focus on performance, I tailor each campaign to align with audience behavior and platform trends, optimizing creative for engagement, conversion, and brand consistency.

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I manage email marketing in Klaviyo, designing and writing both campaigns and automated flows—including welcome series, cart abandonment, and post-purchase journeys. I focus on aligning visuals and messaging with brand goals while using A/B testing and performance data to optimize engagement and retention. Each send is built to be both visually compelling and strategically effective.

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Copy of Event 4x5

I lead the planning and execution of brand events from concept to completion, managing everything from creative direction and vendor coordination to guest experience and on-site logistics. My focus is on producing visually immersive, on-brand experiences that drive engagement, support product launches, and strengthen community connection—while staying on time, on budget, and aligned with broader marketing goals.

© Copyright Kayle Kaupanger 2025